Vuelta Sur is an online platform dedicated to preserving and amplifying Mexican culture through art. We collaborate with contemporary artists, design studios, and master artisans to showcase their stories and offer global access to their work.
Vuelta Sur was created to celebrate the stories of the people shaping culture. Our platform is a tribute to Mèxico, to its people, and its powerful histories.
More than just her life’s work, Paola Castelo’s love for the arts and culture comes from the love of her heritage. Castelo was born into a humble family in a small ranch outside of Obregon Sonora, Mèxico. She remembers the stories of the elders in her family of Yaqui descendants (North-Western Indigenous) shared with her growing up. She grew up seeing hieroglyphs with the elders and was fascinated by the ancient cultures.
In 2008, Paola moved to Vancouver, Canada and self funded her dreams to learn a new language and attend university and achieve a business degree. Paola also immersed herself into the design, arts and culture scene in Vancouver, however through the rainy, grey Vancouver winters, she longed for the colours and creativity of Mexico. In 2019, Paola launched Vuelta Sur, a platform to highlight the forgotten, and emerging art and culture of Mèxico to a North American audience. Through this process, Paola is constantly learning Mexican history, art and design. She has created the most definitive brand on Mexican art and culture and has caught the eye of the most influential creatives through Mexico and LATAM. This process has also led to an incredible network with established and emerging artists, galleries, furniture studios and master artisans all over Mèxico.