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Our founder

More than just her life’s work, Paola Castelo’s love for the arts and culture comes from the love of her heritage. Castelo was born into a humble family on a small ranch outside Obregon Sonora, Mexico. She remembers the stories of the elders in her family of Yaqui descendants (North-Western Indigenous) shared with her growing up. She grew up seeing hieroglyphs with the elders and was fascinated by the ancient cultures.

In 2008, Paola moved to Vancouver, Canada and self-funded her dreams to learn a new language, attend university, and achieve a business degree. Paola also immersed herself in the design, arts and culture scene in Vancouver; however, through the rainy, grey Vancouver winters, she longed for the colours and creativity of Mexico. 

In 2019, Paola launched Vuelta Sur, a platform to highlight emerging art and the culture of Mexico with a global audience. Paola is constantly learning history, art and design. Through this process she has created the most definitive brand on Mexican art and culture and has caught the eye of the most influential creatives through Mexico and LATAM, leading her to partner with Zona Maco, the largest art fair in Latin America, The Frida Kahlo museum and Diego Rivera’s museum Anahuacalli as well as The Vancouver Art Gallery .


Our mission is to preserve and amplify Mexico's cultural heritage through authentic storytelling and the empowerment of artists and all those who contribute to shaping Mexican culture.


To be the leading platform where cultures are valued, celebrated and where artistic expressions serve as bridges that connect and unite us all.